Finish Strong to Start Strong: Why End-of-Year Leadership Matters Most
- Chad Ransom
- 3 days ago
- 4 min read
“People don’t resist change. They resist being changed.”

It’s late April.
You’re tired. Your staff is tired. Students are restless. Testing has drained everyone.
You’re thinking about getting through the next few weeks. Wrapping things up. Holding things together just a little longer.
And somewhere in the back of your mind, there’s a list:
Things you want to improve next year
Changes you didn’t quite get to
Ideas you’re excited about… just not right now
Because right now, it feels too late. So the plan becomes: “We’ll hit it hard in August.” But then August comes. Schedules need fixing. Staffing shifts. New initiatives pile on. Teachers are overwhelmed before the year even starts.
And that great idea? It gets delayed. Scaled back. Or quietly disappears.
If the work doesn’t start now, it rarely starts later.
The best August starts in May.
The final weeks of the school year are some of the hardest—and most important—days for school leaders. While it feels like a time to finish and recover, it is actually the most powerful opportunity to shape what happens next. What leaders do right now determines whether next year begins with clarity and momentum…or confusion and resistance.
Personal Experience
I remember clearly how this played out when I was a principal. The end of the year was like the end of a workout - HARD. My superintendent at that time used to say, "finish strong to start strong" and I didn't really get it until reflecting after my first two years. I realized that how we end the year matters a lot to how the next year would start. In our work supporting school and district change efforts, we've found that this pattern shows up consistently.
The schools that successfully implement change don’t wait until fall. They start before the year ends. But what has become even clearer over time is this:
District leaders have to be even further out in front of this work.
In our previous series on supporting district leadership, we’ve seen that when districts want buildings to engage in meaningful reflection, problem-solving, and planning at the end of the year—that expectation has to be set, modeled, and supported in advance.
District leaders can’t wait until May to ask principals to do this work.
They have to:
Signal priorities early
Create the conditions for reflection
Build structures that allow building leaders to engage their teams
When districts do this well, schools don’t just “end the year”—they launch the next one.
When they don’t, even strong building leaders are left trying to create this space on their own, often too late to be effective.
The End-of-Year Leadership Opportunity
1. This Is the “Last Rep” That Creates Growth
The end of the year is the final rep.
It’s the hardest part of the cycle. It’s the easiest to skip.
And it’s where the growth happens.
If we stop at “getting through the year,” we lose the opportunity to lock in progress and build forward momentum.
2. Why August Is Too Late
Change is not just technical—it’s human.
People are wired to protect stability. Resistance is not the problem—it’s the default.
When new initiatives show up in August:
They feel sudden
They compete with everything else
They lack context and meaning
Without time to process, even strong ideas feel like something being done to people, not something built with them.
Secrets of a Change Agent: A Critical Shift
This is where one of the secrets of a change agent emerges:
Leaders provide solutions. Change agents surface problems.
Most leaders, especially at the end of the year, feel pressure to have answers.
To present the plan. To define the direction. To solve the issue.
But the most effective change agents do something different.
They start with questions:
What’s not working as well as it could?
Where are we struggling to get results?
What’s getting in the way of student learning?
Because when people identify the problem themselves:
Ownership increases
Relevance increases
Energy increases
And when solutions are co-constructed from those problems, resistance drops dramatically.
3. Preview Reduces Resistance
Once problems are surfaced and direction begins to emerge:
Preview what’s coming.
You don’t need a finished plan.
You need:
Clear priorities
A sense of direction
A shared understanding of where things are going
This gives people time over the summer to:
Process
Reflect
Begin to adjust
4. Involvement Builds Ownership
Preview alone is not enough.
Involvement is what turns awareness into commitment.
Engage staff in:
Refining priorities
Exploring solutions
Shaping the work
People don’t need full control—but they need meaningful input.
Because people support what they help create.
5. Create Direction Now to Use Summer Strategically
Clarity before summer creates opportunity during summer.
When direction is established now, leaders can spend the summer:
Adjusting schedules
Ordering materials
Designing systems
Planning professional learning
Building their own leadership plan
Without that clarity, summer becomes reactive.
With it, summer becomes strategic.
6. Don’t Lose This Year’s Gains
There is a quiet risk every year:
We improve something… and then lose it.
Without intentional reflection, progress fades.
The practices that made a difference this year can disappear over the summer without anyone realizing it.
7. Reflection Builds Efficacy
Reflection is not just about looking back—it’s about building belief.
When teachers clearly see:
What they did
How it impacted student outcomes
It strengthens:
Individual teacher efficacy
Collective teacher efficacy
And that belief is one of the strongest drivers of future success.
A Simple End-of-Year Leadership Framework
Use these final weeks intentionally:
Reflect – What worked? What improved outcomes?
Surface Problems – What still needs to change?
Co-Construct Solutions – What might we do differently?
Preview Direction – What will next year focus on?
Plan Structures – What needs to be built over the summer?
The end of the year will always be exhausting. But it is also one of the most important leadership moments we get. We can treat it as an ending. Or, we can use it as the starting point.
The best August starts in May.
